The Role of Public Relations in an Organization

Everyone knows that several factors are responsible for the success story of an organization. These factors include reputation and image of an organization and communication with public. Public relations are concerned with reputation, image and communication of public and organization. The enhancement of reputation of an organization is a main goal of Public Relation Department. The employees of Public Relations are known as PR. They represent the company in outside world at its best.

In the highly competitive world of modern business, every organization needs a stand in the crowd and to uniquely identify in front of public and media. PR basically engage with development of suitable relations of any organization with public via different communication media and tools. These Relations are those necessary activities which assess and determine belief, approach, and thinking of public towards organization. Public and media play an integral role in the development of business. Public is the ultimate buyer of our products and media is responsible for selling of these products. PR helps any organization to attain its full prospective. They provide feedback of public to company.

The role of PR in an organization is immense and wider scope, which includes:

  1. Prepare feedback from public and decide the areas of improvement in organization.
  2. Create rapport and goodwill of organization in the key market and public.
  3. Image and reputation of company in different magazines and articles in media and its publications.
  4. Evaluate and monitor media tools for public views and comments regarding company and its reputation.
  5. PR is also a part of marketing communication, which involves in advertising, direct sales and promotions.

Several functions are associated with PR in an organization. The main functions are community relationship, crisis communication, financial relations, employee’s relations, and government and political relations.

Community relations refer to those activities which bridge the gap between company and community. The main goal is to improve image and reputation of organization in any community. Crisis communications give the right and accurate information about organization in the time of any mishappening and accident. Wrong information leads to negative image of organization. PR plays an important part to update public in the time of emergencies and natural calamities. Financial relations provide information to the investors and stakeholders. It communicates with all types of groups and individuals for accurate operation of business. These activities enhance goodwill and image of organization.

Employee relations are the way to interact with customers in several ways. The employee’s reputation is the key player in company’s reputation. Political and government relations define influence for policymaking and different legislation for the betterment of organization.

We can say that PR is the basic of firm relationship between public and organization. The strong bonding of the companies and customers is the key goal of Public Relations.